Why You Need Us: Make an engaging new impression, attract new customers, educate your employees and distinguish yourself from your competition! Left Brain Games can educate, excite and engage your employees or customers about your product or property.
Does your company need to make an exciting new impression?
Are you looking for a way to attract new customers and distinguish yourself from your competition?
Do your customers, or your employees, need to be educated about your product features?
At Left Brain Games, Inc. we produce compelling content. We make new ideas accessible. We make the web more fun. And we know how to do it for everyone… the suits AND the ponytails. Whether you're the marketing director or the creative director, we have solutions that stimulate, excite and educate.
- For the Suits
- For all Ages
- Marketing/Advertising Agencies
For the Suits
Ovum, a leading European authority on IT, says:
The continuing growth in broadband and the web's evolution into a breeding ground for rich-media, interactive content presents a fertile environment for advergames, some of which are now very impressive in terms of graphics and gameplay. The web is increasingly becoming an entertainment hub, and advertising needs to adapt to reflect this - static banner ads are not enough. At the end of the day, consumers want content, not adverts.
Online advertising needs to keep pace with the Internet, as content becomes increasingly rich and interactive. Users are increasingly wanting to control and share their online experiences, and advergaming plays well to this, particularly with the possibility of multiplayer games. Indeed, a key message of the event was that advergaming should be a part of any future online advertising strategy.
The increase in numbers of so-called casual gamers presents an ideal target market for advergaming, and those ISPs/portal providers with dedicated games channels should be actively looking into this area. However, it's important to remember that advergaming is all about engagement - in other words, attracting and keeping customers' attention. The key way to do this is by first and foremost making sure the gaming content is of a high quality - consumers must not only enjoy playing an advergame, but voluntarily come back to it and actively recommend it to their friends.
For all Ages
Left Brain Games can develop entertainment and educational content for any age range- Preschool, High School, and beyond.
Sometimes the best way to reach an audience is with animation. Cartoon characters can convey information in a fun and engaging way. Left Brain Games, Inc. develops stand alone animations in addition to animated characters inside games.
Our staff consists of talented writers, animators, sound designers, music and voice talent. We can develop custom characters or introduce you to our own, to fit your marketing message and budget.
Why are companies marketing their products using Advergaming?
Advergaming according to Wikipedia:
Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organization or viewpoint.
Advergaming normally falls into one of two categories. In the first, a company provides interactive games on its web site in the hope that potential customers will be drawn to the game and spend more time on the web site, or simply become more product aware. The games themselves usually feature the company's products prominently.
The marketplace for Advergaming has been growing rapidly and is projected to explode over the next 5 years:
"The Yankee Group forecasted advertising in games is expected to rise to $800 million in 2009 from nearly $120 million in 2004. $266 Million, or more than one-third of advertising in games in 2009, will come from "advergaming," when advertisers create a game around a product rather than place their brands within a well-known title, according to Yankee Group senior analyst Mike Goodman at the Advertising In Games Forum." 1
Using games to inform a target audience has many benefits. First, the games themselves are designed to attract the attention of the target demographic. The marketing message becomes secondary to the fun factor. Much like commercials on TV, an online player can accept a commercial message in exchange for an engaging experience, as long as the advertisement does not overwhelm the game. Marketing your product in this manner will leave the player with a positive impression of your product as well as your company. Many companies know that just making the world aware of your product is difficult enough, but leaving them with a good feeling is even more valuable.
Attracting potential customers to your website is difficult. Making your message rise above the static of the internet will take more than glorified whack-a-mole. It takes experience. An auto insurance company can profit from a game that teaches about their low rates with a bumper car simulation. A micro brew company can advertise their entire product line with Texas Holdem, slot machines, or bottle cap games. Marketing campaigns that tie your products to a fun experience are the newest and most powerful tool available in advertising.
Left Brain Games, Inc. has been producing interactive entertainment for the internet for over 5 years. Our staff has a combined multimedia experience of 50 years developing games and educational materials.
We can start with an existing advertising campaign and create games that enhance your message. We can help a client to develop a new promotional campaign. We can rework an existing game with your product information in a cost effective manner.
In the Media:
Read Theresa Howard's July, 2006 USA Today article, As More People Play, Advertisers Devise Game Plan.
Left Brain Games, Inc. provides interactive content for a variety of educational clients, using Flash to teach, test, inform, and reinforce learning. We create captivating games to reinforce awareness of concepts and terms. More advanced projects incorporate teaching and testing of textbook curriculum at many grade levels, from pre-school through college.
Whether it is as simple as updating an existing software product for new operating systems, or building a totally new teaching system from the ground up, Left Brain Games has the experience and expertise to provide the best solution for your budget and timeline.
Working with associated service vendors, with years of experience in formal education, animation, design, and project management, Left Brain Games provides reliable and inexpensive solutions that are fun, creative, and engaging.
Need more than just another kiosk application? Using Flash with a wii controller we can create an interactive experience that generates buzz and traffic around your kiosk. Call us for details!.
At Left Brain Games we create games, but we're also more than that. With extensive experience in the fields of education, promotions, and advertising we're capable of not only branding your corporation to your application and vice versa but also helping you deliver your message in a clear and engaging way.